Opportunity zooms

Opportunity zooms

At a time when massive chunks of the economy are getting crushed, it’s obviously preferable to see your brand enjoying new awareness and engagement. But nobody wants to come across as a “crisis capitalizer,” swooping into a global tragedy with self-interest in mind. And this brings us back to Zoom and how it serves as a useful example of the tricky business of navigating a pandemic branding event.

Marker: https://marker.medium.com/when-a-pandemic-becomes-a-companys-ultimate-branding-opportunity-85894616364b#384c

(Photo by Allie Smith on Unsplash)

Responses to Coronavirus

Bill Gates

“When we look at how #Coronavirus (#COVID19) is disrupting supply chains, stock markets, and people’s lives, investing a couple of billion dollars to prevent such outbreak will be a bargain” – Bill Gates

https://mspoweruser.com/how-to-respond-to-coronavirus-covid-19-outbreak/

#GenevaMotorShow canceled after #coronavirus causes government to ban large events

https://www.theverge.com/2020/2/28/21156368/geneva-motor-show-2020-canceled-coronavirus-concerns

#Coronavirus Fears Are Causing Tech Giants To Cancel #Conferences, Curb Travel, And Take Hits To Supply Chains

https://www.buzzfeednews.com/article/alexkantrowitz/coronavirus-fears-cause-tech-giants-to-cancel-conferences

Satellite images have shown a dramatic decline in pollution levels over China, which is “at least partly” due to an economic slowdown prompted by the coronavirus, NASA says

https://www.bbc.co.uk/news/world-asia-51691967